- The Client & Sector: Ben Russell Fitness Coaching. Fitness.
- The Brief: Create a series of lifestyle fitness photography images for use in a new website and for social media content.
- My Approach: This commission was shot on a sunny morning in Cambridge. We aimed to shoot a large variety of skills and coaching scenarios so that Ben had images for use over a period of time. It was all shot with natural light and in a very informal way. The biggest challenge was the sprint shot against the wall. Timing and body position had to combine perfectly!
- Finished Work & Outcomes: Final images were used online and on social media.
Fitness photography is a niche, but other examples of more general PR photography for businesses services, can be found here.