With typical clientele based in Cambridge, opportunities for national advertising photography are relatively rare. However, this specific portfolio stands as an exception. Shot over two years, it highlights work for IESO Digital Health, a specialist in online mental health therapy. IESO commissioned me to create portraits to promote their services nationwide. The brief was to capture everyday individuals dealing with mental health challenges such as anxiety and depression. They were photographed in familiar surroundings such as homes, or workplaces. The portraits featured professional models and were used on buses, in phone booths, and on billboards across the London Underground network.
