IESO Advertising Photography

My typical customers are in Cambridge, so national advertising opportunities come rarely.  However, this specific portfolio stands as an exception.  Shot over two years, it highlights work shot for IESO Health, a specialist in online mental health therapy.  IESO commissioned me to create portraits for use in advertisements promoting their services nationwide.  The brief was to capture everyday individuals dealing with mental health challenges such as anxiety and depression, shot in familiar surroundings such as homes and workplaces.  The portraits featured professional models with final images seen on billboards across the London Underground network.