Business Editorial Photography

  • The Client & Sector: Cambridge Pianoforte Centre. Retail sales and musical service sector.
  • The Brief: Shoot a modern business editorial photography portfolio of story based images to cover the width and breadth of what the company does. Multiple locations, multiple craftspeople and many skill sets.
  • My Approach: I focused less on posed portraits or structured product photography and more on what the company actually do.  And in this case, they did a lot more than simple selling pianos! Telling a business story through business editorial photography is a brilliant way to convey authenticity. I photographed the skills and crafts involved in piano restoration, French polishing and piano tuning in various locations over a number of shoots. It was a truly enjoyable commission.
  • Finished Work & Outcomes: The finished photography portfolio was used online and in company advertising.
Professional editorial photography of a craftsman working on a piano soundboard at Cambridge Pianoforte.Professional editorial photography of a craftsman working on a piano soundboard at Cambridge Pianoforte.Professional editorial photography of a piano soundboard at Cambridge Pianoforte.Professional editorial photography of a piano tuner working on a piano soundboard for Cambridge Pianoforte on stage at the Cambridge Corn exchange.Professional editorial photography of a piano soundboard being worked on by Cambridge Pianoforte on stage at the Cambridge Corn exchange.Professional editorial photography of a piano tuner working on a piano soundboard for Cambridge Pianoforte on stage at the Cambridge Corn exchange.Professional editorial photography detail of the French polishing process for pianos at Cambridge Pianoforte.Professional editorial photography detail of the French polishing process for pianos at Cambridge Pianoforte.Professional editorial photography detail of the French polishing process for pianos at Cambridge Pianoforte.Professional editorial photography detail of the case chiselling process for pianos at Cambridge Pianoforte.Professional editorial photography detail of the case chiselling process for pianos at Cambridge Pianoforte.Professional editorial photography detail of the case chiselling process for pianos at Cambridge Pianoforte.Professional editorial photography of a craftsman working on an old piano at Cambridge Pianoforte.Professional editorial photography detail of the hammer sanding process for pianos at Cambridge Pianoforte.Professional editorial photography detail of a craftsman working on an old piano at Cambridge Pianoforte.Professional editorial photography detail of the case sanding process for pianos at Cambridge Pianoforte.Professional editorial photography detail of the case sanding process for pianos at Cambridge Pianoforte.Professional editorial photography detail of the case sanding process for pianos at Cambridge Pianoforte.

Business editorial photography can be used in many ways, but it works particularly well in advertising. More examples of my advertising photography services can be found here.